Nominated for best Serious Game 2011
The iPhone/iPad Truck Racing application attracted attention at the international Serious Game Expo in 2011.
At the end of 2011 the nominations for the international Serious Game Expo exhibition 2011 were announced. The Renault Trucks Racing app was ranked among the four best Serious Games of 2011, among 42 other applications. It should be noted that the Renault Truck Racing app was the only advergame nominated.
With this choice, the jury wanted to highlight the quality of the graphics and gameplay, and the originality of this truck game.
On this occasion, Jean-Marc Dimicoli of Serious Factory (3D software developer with whom Renault Trucks created the Truck Racing application) was interviewed by BBC World; he was able to stress the marketing practicality of this advergame in reinforcing the image of Renault Trucks with more than 250,000 truck enthusiasts!
Since its launch, the Renault Trucks Racing application has been downloaded 239,241 times on iPhone and 11,340 times on iPad.
If you don't have it yet: consider downloading Renault Trucks Racing right away (free download until the end of January!)
A surprise is surely waiting for smartphone and Android tablet owners in the next few months…
Find the interview with Jean-Marc Dimicoli - Serious Factory on: